Tuesday, November 29, 2005

Idea #4 - Smarter search, better relevancy

Internet search has advanced dramatically in recently years, thanks to Google. Yet I still find myself unable to locate the exact information I'm looking for (possibly it never exists, or I'm not smart enough to exploit advanced search features provided by Google). For instance, I would be interested to find blogs having real insights into technology and startups, possibly the one I'm writing just now, but yet I have a hard time navigate through the thousands, maybe millions of, search results to just find real interesting ones.

Prioritizing search results by relevancy has certainly been a major break through in the search engine technology. However, with more and more websites using Search Engine Optimization (SEO) tricks, the relevancy becomes less and less relevant.

Maybe it's time for search engines to start truly understanding the users real intent: what semantics are being searched, rather than what is the syntax being provided. This possibly has something to do with natural language passing, or artifitial intelligence, or maybe something quite simple! Yahoo Mindset is certainly a step towards addressing such concerns, but I would say it's far from the target.

This is a tough one, but the implication could be huge.

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